Amanda Moore began her career at Immortal Records as A&R and Promotion Coordinator in 2000 where she first met Kevin Lyman. She spent the next six years in radio promotion working with Dreamworks Records, indie Skip Bishop, Artemis Records and finally Vagrant Records. During her tenure in radio she developed and implemented national and regional radio campaigns for releases that included tour marketing, coordinating radio shows, artist showcases, and national radio events and promotions with artists/projects such as Outkast, AFI, Papa Roach, Better Than Ezra, Steve Earl, Zakk Wylde, and the soundtrack for Tony Hawk's American Wasteland. In 2006 She re-connected with Kevin when he hired her to run press on that year's Vans Warped Tour and in August of 2007 she joined 4-Fini as a permanent fixture working in the South Pasadena office as the production coordinator/office manager.