Our work with Kevin Lyman and 4 Fini Inc., have often been the most forward-thinking research programs, based on the fact that Kevin and his company are not only completely on top of the youth culture markets, but are extremely visionary in their ideas and execution. The Vans Warped Tour, for example, is in its 10 th year and remains the #1 festival for 15-17-year-olds across North America . This market tells us that Warped is “just something that they do every summer,” elevating this massive tour that attracts 500,000 people annually, into an American institution—even acting as a right-of-passage for youth. This is no easy feat.

Other tours we've worked on with 4 Fini, such as Sprite Liquid Mix Tour, Girlz Garage, and even Warped Japan, have had that similar appeal and infectiousness among their audiences based on high-quality production and various assets--from the right line-up of musicians, to professional blend of eclectic athletes, booths, even graffiti artists. Kevin and 4 Fini have also assisted with other programs on a philanthropic level, such as the annual Boarding for Breast Cancer Foundation Snowboard and Music Festival. As a non-profit, they've helped organize the event, bands, staging, and crew for 7 years as part of their on-going support for the cause.

Based on our experiences, in the past 4 years as our company has grown, we've always ranked Kevin and 4 Fini at the highest level when it comes to working with his festivals, tours, and sponsors, because you can tell there's a mutual respect not only for the performers, their event production crew, and sponsors, but for the audiences their work is intended for. Such qualities set 4 Fini apart.

Kathleen Gasperini

Co-Founder, Vice President: Label Networks (Youth Culture Marketing Intelligence)