Keri’s skills range from radio to film, marketing to talent procurement, touring to management. Originally when joining forces with 4Fini, she acted as the Press and Publicity Manager on the Vans Warped Tour, Assistant Tour Manager for 2001 Vans Warped Tour, Assistant Tour Manager for the Watcha Tour, and coordinated numerous 4Fini special event projects. She also produced the video Punk Rock Summer Camp. After years of employment, she now is the Operations Manager for 4Fini’s numerous tours and special events, including Vans Warped Tour, Rockstar Taste of Chaos, and 4Fini’s newest endeavor, the Rockstar Mayhem Tour. Her talents include conceptual development of promotional and marketing activities, sponsorship/radio partnerships, creating and implementing signature events, merchandising development, event production, corporate imaging, retail and media campaigns, creating promotional campaigns for record companies, planning yearly marketing strategies and setting budgets, extensive negotiating skills dealing with campaign costs, event profit percentages, and client negotiations. Keri’s responsibilities have also included hiring freelance artists to implement all advertising campaigns for numerous events and special projects. In partnership with 4Fini, Keri has also headed up the Coachella and Stagecoach Festivals’ campgrounds, growing their attendance from 3,000 to over 20,000 with superior service. Prior to joining 4Fini, Keri worked for Viacom Radio Group as Promotion/Marketing Director for KNDD FM (Seattle) – the #1 rated Alternative Radio station nationwide and #1 rated music station on a local level.