The Challenge
Anti smoking advocate group The Truth wanted to continue their association with the Vans Warped Tour, but were spending too much money on execution.

The Solution
By stepping in and taking over the execution of The Truth's mobile marketing campaign from their third party agency, 4 Fini, Inc. enabled The Truth to cut their expenses by 50%.  4 Fini managed all of The Truth's logistics for the 45-city Vans Warped Tour, including transporting their display from city to city, all onsite coordination, bussing and program execution. 

www.thetruth.com